It seems like every other day some Jesse is trying to coin a hip, new catchphrase to goofily describe a mundane activity that is supposed to mean something in business and/or life. Be it "going out of pocket", "branding it in the chrome", "placing it in a wheelhouse", or having something to do with an "evergreen", I really don't understand how people can shit this stuff out their mouth and maintain a straight face. That said, lately all I've seen sputtered about is something about "bucket lists". Yeah, I get what it means and all, but does it really need a clever marketing spin put upon it? Especially when all one really needs to put on it is some serious compressed air. Like our "bucket list", for instance, which primarily consists of dildos—well, dildos to some, tooth removal machines to others.
(Photo by Sean Cliver; California 2010)