All killer, no filler! Verily, no truth was more true to be told. The infamous Big Brother "cereal box" that contained* Issue #6, circa 1993, not only killed it with the mag's legions of fans, but succeeded in tanking any profits for years to come—well, let's just say ever, because the one thing the magazine never did while under its original ownership was rub out any amount of black in the accounting books. It was nothing but a blood red fiscal money pit from the get-go, but not all success can be measured in dollars and cents, which is a very good thing, because there was so little sense behind this rag and how it was run that anyone with a DeVry business degree would've pulled the plug long before any youth in Asia could've staged a right to life rally. Fortunately, we were allowed to beat the accounting books black-and-blue for a few more years after this issue, enabling us to be painted up in a rosey glow and sold off like snake oil to LFP, Inc. in 1997. Otherwise, who knows where we'd all be now... but it wouldn't surprise me if it involved something to do with supersizing or plastic v. paper bags.
* The "assorted goodies" supplied by advertisers included a Shorty's nut/bolt combo, a Foundation condom, stickers, and some other packaging peanut crap. One day in the warehouse, however, soon after the boxes were prepped and stuffed for distribution to subscribers, Publisher and OG Emperor Steve Rocco stuck a few random bills into the boxes, possibly even one with a denomination of 100 bucks! I always wondered who received that box in the end, but if I had to go out on a short limb and take an educated guess it was probably one of the shady shippers who filched it as soon as Rocco turned his back.
(Cover photo of former DVS mogul/pro skater Tim Gavin eating Sugar-Coated Penis Pops (with ants!) by Rick Kosick; 1993)
Now there's an even newer quest for Big Brother magazine hunters......find the cereal box with the cash. Excellent.
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